ExhibitAgency / Genesis / NASCAR

NASCAR — Licensing Expo 2026

A 20' × 20' island exhibit concept for NASCAR at Licensing Expo 2026 at Mandalay Bay Convention Center, Las Vegas. The design blends NASCAR's high-octane brand identity with an approachable, lounge-style environment built for licensing conversations. A dramatic circular hanging sign anchors the space from above, while a bold driver mural and branded reception counter command the floor. Inside, a Chesterfield sofa, wood coffee table, and NASCAR-branded rug create a relaxed meeting zone surrounded by vintage race art — inviting attendees to sit, connect, and explore licensing opportunities in a space that feels like the pit lane meets a private club.

NASCAR — Full Booth Exterior, Licensing Expo 2026

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NASCAR — Reception Counter & Driver Mural

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NASCAR — Front Elevation Render

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NASCAR — Wide Booth View, Show Floor

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NASCAR — Interior Lounge: Vintage Art Wall & SMEG Fridge

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NASCAR — Lounge Zone: Chesterfield Sofa & Coffee Table

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Trade Show Exhibit

NASCAR — Licensing Expo 2026

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NASCAR — Full Booth Exterior, Licensing Expo 2026

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NASCAR — Full Booth Exterior, Licensing Expo 2026

A 20' × 20' island exhibit concept for NASCAR at Licensing Expo 2026 at Mandalay Bay Convention Center, Las Vegas. The design blends NASCAR's high-octane brand identity with an approachable, lounge-style environment built for licensing conversations. A dramatic circular hanging sign anchors the space from above, while a bold driver mural and branded reception counter command the floor. Inside, a Chesterfield sofa, wood coffee table, and NASCAR-branded rug create a relaxed meeting zone surrounded by vintage race art — inviting attendees to sit, connect, and explore licensing opportunities in a space that feels like the pit lane meets a private club.

Exhibit Footprint400 sq. ft.

Format20' × 20' Island

VenueMandalay Bay Convention Center

ShowLicensing Expo 2026