ExhibitAgency — Private Preview

Celsius — Cosmic Desert

A multi-concept brand activation for Celsius at the Mirabella Estate during Coachella Weekend 1 — one of the most high-visibility experiential moments in the festival calendar. The program encompassed five distinct themed environments: Cosmic Vibe (a starfield trade show exhibit with suspended chrome planets), Essential Vibes Tour (an outdoor pavilion with palm tree sculptures and string-light canopy), Oasis Vibe (a teal desert garden with neon signage), Live Fit Rooftop (a white-and-wood sampling bar with city skyline views), and the centerpiece Cosmic Desert UFO structure — a full-scale flying saucer installation with fog effects, chrome sculptures, and oversized branded letter forms. The activation generated an estimated 50 billion impressions.

Mirabella Estate, Indio CA

Celsius Cosmic Desert — Live: UFO Entrance

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Celsius Cosmic Desert — Live: Chrome Letter Forms

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Celsius Cosmic Desert — Render: UFO Structure

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Celsius Cosmic Desert — Render: Desert Installation

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Celsius Cosmic Vibe — Render: Trade Show Exhibit

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Celsius Essential Vibes Tour — Render: Pavilion

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Celsius Live Fit — Render: Rooftop Bar

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Celsius Live Fit — Render: Tennis Wall

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Celsius Live Fit — Render: Pickleball Paddle

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Celsius Live Fit — Render: Pickleball Court

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Celsius — Render: Rustic Interior

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Celsius — Render: Silver Egg Installation

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Brand Activation

Celsius — Cosmic Desert

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Celsius Cosmic Desert — Live: UFO Entrance

Celsius Cosmic Desert — Live: UFO Entrance

A multi-concept brand activation for Celsius at the Mirabella Estate during Coachella Weekend 1 — one of the most high-visibility experiential moments in the festival calendar. The program encompassed five distinct themed environments: Cosmic Vibe (a starfield trade show exhibit with suspended chrome planets), Essential Vibes Tour (an outdoor pavilion with palm tree sculptures and string-light canopy), Oasis Vibe (a teal desert garden with neon signage), Live Fit Rooftop (a white-and-wood sampling bar with city skyline views), and the centerpiece Cosmic Desert UFO structure — a full-scale flying saucer installation with fog effects, chrome sculptures, and oversized branded letter forms. The activation generated an estimated 50 billion impressions.

LocationMirabella Estate, 52450 Monroe St, Indio, CA 92201

Est. Production Value$2,500,000

Est. Impressions50 Billion