Experiential Designer
Spaces That Tell Stories.
Brands That Come Alive.
10+ years designing immersive trade show exhibits and brand activations for agencies and exhibit houses worldwide.
About
Designing Environments
That Move People.
Edward Hoey is the founder of ExhibitAgency, a boutique experiential design studio serving creative agencies and exhibit houses across the globe. With over a decade of specialized expertise, he transforms brand briefs into fully realized spatial narratives — a forward-thinking visual storyteller who moves from concept sketch to show-floor execution without sacrificing details or the human touch.
His work spans trade show exhibits, brand activations, branded environments, and immersive experiences across a wide range of industries:
Beauty & Personal Care
Amika, Beekman, Bondi Sands, Bumble & Bumble, Dashing Diva, Dyson, Essie, Gatsby, Hattori Hanzo Shears, Hempz, JD Beauty, Kenra, Kopari, Lanza, L'Oréal, Neutrogena, Olaplex, Pravana, Redken, Sexy Hair, SPARKS, St. Tropez, Strivectin, Ulta Beauty, Virtue
Food & Beverage
Belgian Boys, Celsius, Chomps, Dalci, Dannon, Dreyer's, Evian, Hint, Imperfect Foods, Mr. Beast, Muddy Bites, Spindrift, Stuffed Puffs
Finance & Technology
Allstate, Amex, Bank of America, CareCredit, CasePoint, Comcast, eMoney, Envestnet, Global Relay, Goldman Sachs, Infosys, MetLife
Entertainment, Media & Sports
FanDuel, Formula One, Penguin Random House, TikTok
Travel & Destinations
Antigua & Barbuda Board of Tourism, Island of Bonaire, Island of St. Maarten, Philippines Board of Tourism, Puerto Rico Board of Tourism, Singapore, Thousand Trails
From 2019 to 2024, Edward also led the redesign of 36 Thousand Trails office locations nationwide — bringing the same spatial storytelling discipline to permanent branded environments.
A forward-thinking practitioner, Edward is at the forefront of integrating AI tools into the design workflow — accelerating ideation, visualization, and production without sacrificing the craft and intentionality that define his work.
Portfolio
Selected Work
Capabilities
What I Bring to the Table
Experiential Design
Concept development and spatial storytelling for trade show exhibits, brand activations, branded environments, and immersive experiences — from initial brief to fully fabricated experience.
3D Visualization & Rendering
Photorealistic renders that communicate design intent with precision — used for client approvals, fabrication guidance, and marketing materials.
Production & Fabrication Coordination
Deep familiarity with fabrication systems and exhibit house workflows — bridging the gap between design vision and built reality with clear documentation and communication.
Brand Translation
Translating brand identity into physical environments — ensuring every spatial decision reinforces the client's visual language, values, and connection with the audience.
Motion & Multimedia
Video production, motion graphics, sound design, fly-through videos, and VR environments — from exhibit content loops to full brand activation films.
AI-Integrated Workflows
At the forefront of integrating AI tools into the design process — accelerating ideation, visualization, and production without sacrificing detail, craft, or intentionality.
Process
The Design Lifecycle
Working With Me
Every project moves through a structured creative process — from initial brief to built environment. Here's what collaboration looks like at each stage, and what you can expect as a deliverable.
Brief & Discovery
Understanding the brand
- Goals, audience & show context
- Budget & footprint parameters
- Competitive landscape review
Concept Development
Spatial storytelling begins
- Mood boards & reference curation
- Ideation sprints & concept exploration
- Initial floor plan sketches
3D Design & Rendering
Vision made tangible
- Scale detailed photorealistic renderings
- Multiple camera angles & lighting
- Material & finish specification
Client Review & Refinement
Collaborative iteration
- Structured feedback rounds
- Design revisions & value engineering
- Final design sign-off
Production Documentation
Bridging design to build
- Technical drawings & elevations
- Fabrication specs & system documentation
- Graphics templates & preflight artwork inspection
Show Floor Execution
Design becomes reality
- Vendor & fabricator coordination
- Open communication with on-site supervision & QC
- Post-show debrief & documentation
Ready to start a project?
Most projects move from brief to approved renders in 2–3 weeks.
Recognition
Recent Awards & Clients
Contact
Let's Build
Something Remarkable.
Available for exhibit design projects, brand activations, and creative director engagements. Whether you're an exhibit house, creative agency, or brand looking for a senior design partner — let's talk.